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What is a Product Roadmap?
A strategic roadmap ensures that teams do the most important things first and that they communicate the deadlines of their (few) commitments precisely.
Dec 28, 2022
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Product Playbook
1
A strategy to calculate the market size: TAM, SAM, and SOM
Make no mistake, size does matter. Although it is not something that should obsess us if a minimum is necessary.
Dec 28, 2022
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Product Playbook
3
Prioritization: importance and impact on the Product routine
Product prioritization isn’t just about making a stack of features in a certain order — it also involves juggling the many inputs and…
Dec 28, 2022
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Product Playbook
What is Customer Centricity and its importance for Product Managers
Customer Centric is a strategy that aims to place the consumer, their pains and needs, as the focus of all company decisions.
Dec 27, 2022
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Product Playbook
August 2022
Design Thinking: what it is, steps, and how to apply it
Design Thinking is an approach that aims to solve complex user-centered problems. Today, innovation is an essential competitive tool for…
Aug 18, 2022
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Product Playbook
Bullseye framework: what it is and how to use it in Product Marketing
The bullseye framework is widely used by Product Marketing professionals in defining the best traction channels. But have you ever heard of…
Aug 14, 2022
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Product Playbook
Ansoff Matrix: what it is and how to use it in product strategy
Do you know what the Ansoff Matrix is? This framework is very useful for Product Managers and Product Leaders who need to make strategic…
Aug 14, 2022
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Product Playbook
Feedback loop: what it is, steps and importance for Product
The Product routine is based on discovering opportunities with users, validating hypotheses, analyzing data, and applying improvements…
Aug 8, 2022
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Product Playbook
GUT Matrix: what it is and how to apply it in backlog prioritization
The GUT Matrix is yet another very useful prioritization and problem-solving framework for Product teams. Do you know this tool?
Aug 5, 2022
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Product Playbook
July 2022
Key product metrics through the product life cycle
Most of us are aware of the typical Product Life Cycle curve (PLC) but product management leaders ought to be on top of key metrics that…
Jul 4, 2022
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Product Playbook
June 2022
Product-Market Fit, the only metric that matters initially
Product-Market Fit is building a product that the market is fully satisfied with, a product that solves top problems for the targeted custom
Jun 30, 2022
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Product Playbook
Product Life-Cycle Management using BCG Growth-Share Matrix
Here’s an interesting thought on using the BCG Growth-Share matrix as a product life-cycle management tool, with a tweaked representation…
Jun 28, 2022
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Product Playbook
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